Air Jordan 28 Media Event Recap

Jordan Brand’s “Dare To Fly” teaser had everyone wondering what they would announce on 12.3.12. Is Jordan Brand going to reveal a signature shoe for Russell Westbrook or Blake Griffin? That was the number one guest from the sneaker community. But Jordan Brand had a different plan for December 3. No, it was not about a new Russell Westbrook or Blake Griffin shoe. However, Russell Westbrook was in attendance (more on that later).

Dare To Fly represents the new flagship Jordan shoe, the Air Jordan 28. Yesterday, TSG and various media outlets learned all about the Air Jordan XX8, directly from Jordan Brand. President of Jordan Brand, Larry Miller, kicked the media event off by introducing himself and the event host, which was New York’s very own, Spike Lee.

Spike Lee then introduced Carmelo Anthony, and after their chat, it was time to head upstairs to lay eyes on the Air Jordan XX8. Showtime! The media gathered around, patiently waiting to see the shoe that somehow was able to avoid leaking. That’s rare, but that also made the anticipation more exciting.

Two black doors opened and Spike Lee walked out, and the Air Jordan XX8 was finally revealed. By this time, media was taking pictures like MJ just walked out, texting, tweeting, posting photos on Instagram, and who does Spike introduce? Tinker motherlovin’ Hatfield! That’s right, Tinker joined Spike, and they immediately starting talking about the Air Jordan XX8.

Tinker Hatfield told us a story about how much Michael Jordan loved the shoe, and how the Stealth Fighter jet was the inspiration of the XX8. Designer Josh Heard eventually joined Tinker and Mars Blackmon. Josh played a heavy role in the Air Jordan XX8 technology, and he explained his involvement to the media. All of a sudden we hear someone ask Spike,”Who is going to wear the Air Jordan XX8?” We soon found out that was the voice of Russell Westbrook, and he also joined the rest of the guys on stage. Russell informed us that he will debut the XX8 in tonight’s OKC Thunder vs Brooklyn Nets game, so be on the lookout for the new Jordan game shoe to hit the court this evening.

The explosive OKC PG shared his thoughts about the XX8, and answered a few questions from the media. Following a short Q&A, the presentation was over and it was time to head downstairs for in-depth media interviews with Tinker Hatfield, Josh Heard, and Russell Westbrook even answered more questions and took a few pictures with fans.

A few things to know about the Air Jordan XX8:
Designed by: Tinker Hatfield
Release Date: February 16, 2013
Retail Price: $250
-This is the lightest Air Jordan ever!
-The shoe can be worn zipped or unzipped.
-Shoe features Jordan Flight Plate, unlocking the power of Nike Zoom units.

Jordan Spiz’ike “Reflective” – First Look

The next Jordan Spiz’ike to follow the “Gym Red” colorway will feature a popular material used in most basketball and running shoes. This upcoming Jordan Spiz’ike model will now be equipped with the ever-so-popular 3M reflective materials. The color combination of grey, black, and yellow throughout the upper. Complementing the interesting colorway is the 3M wrapped mudguard that provides an extra pop.

Air Jordan 7 Retro “Raptor” (2012)

Air Jordan 3 Flip “Tokyo23″ Custom

Air Jordan 1 Phat Black/Black

The Air Jordan 1 Phat model will continue on with more colorways for the summer. Straying away from any bright colorways, this version will be in a stealthy black/black combination.

The upper is constructed in a mixture of suede and leather materials. Look for the Air Jordan 1 Phat to hit Jordan Brand retailers in August. The retail price is set at $105.

Jordan Son of Mars Girls “Prism Blue”

There will be another Jordan Son of Mars to release alongside with the Black/Varsity Red colorway. This time, the girls will get some love with their own special colorway in White/Prism Blue-Wolf Grey. The combination of these light colors will be perfect for almost any summertime occasion.

The upper is predominately white with accents of Wolf Grey and Prism Blue from the inner liner, logos, and straps. The Jordan Son of Mars Girls White/Prism Blue-Wolf Grey is available now at Jordan Brand accounts such as CNCPTS. The retail price is set at $115.

Jordan Son of Mars Stealth/Blue/University Gold

Last week, we published an Air Jordan Retro Fall 2012 preview. Among many other upcoming Jordans, this colorway of the Jordan Son of Mars was spotted in the preview. TSG provided you with the colorway which is Stealth/White-Blue-University Gold. One week later, and now you can take a detailed look at the shoe. The release date is August 11. Retail is $160 for adult sizes, and they will also be available in kids sizes.

Air Jordan 14 White/Red

#AirJordan 1 Phat Black Action/Green